In December, the NBA G League and Twitch announced that they would be collaborating on live broadcasts throughout the 2017-18 season, providing a unique viewing experience for a basketball game.
In late January, Twitch launched a co-streaming contest to find its “In Real Life” (IRL) correspondent for NBA All-Star in Los Angeles.
This past weekend, Justin Gates — aka UTxJGTheDon — was sitting in the stands watching 2018 State Farm All-Star Saturday Night and sitting at the judges’ table at NBA G League Slam Dunk presented by Verizon.
Gates earned his spot by co-streaming NBA G League games to his Twitch account (Twitch.TV/UTxJGTheDon) during the week-long contest window. For background from Twitch: “Co-streaming allows a creator to share another channel’s video feed, but with their own commentary and community, resulting in a more personalized, social experience that includes the ability for viewers to chat with commentators during the game.”
His experience included a ticket to the NBA’s Saturday Night festivities at Staples Center, then took him on Sunday to the Los Angeles Convention Center, where the NBA G League held its dunk contest and International Challenge.
Throughout the day, Gates wore a camera on his shoulder that allowed Twitch users to follow along as he live streamed his all-access experience from the arena. He served as a judge for the first round of the dunk contest, even proving to be the deciding vote in determining the finalists.
He shifted to the baseline for the second round, showing fans an up-close-and-personal perspective on the high-flying action.