NBA D-League Sets Single-Season Records for Player Assignments and GATORADE Call-Ups for 2014-15 Season

Official Release | April 29, 2015

– Record 170 NBA D-League Players on NBA Rosters at End of 2014-15 Season –

NEW YORK, April 29, 2015 The NBA Development League (NBA D-League) had a record year during the 2014-15 season with all-time highs for NBA player assignments (195), GATORADE Call-Ups to the NBA (63) and players on end-of-regular-season NBA rosters with NBA D-League experience (170 players, 38% of all NBA players).

SEE: Full List of NBA Assignments | Full List of GATORADE Call-Ups

The 18-team NBA D-League has more than doubled in size since its inaugural season in 2001-02 and includes 17 teams with one-to-one NBA affiliations, the most ever.  This year’s campaign began with the Westchester Knicks, the New York Knicks’ new affiliate, and the Grand Rapids Drive, the single affiliate of the Detroit Pistons, tipping off their inaugural seasons.  It concluded with the Utah Jazz’s purchase of the Idaho Stampede, making it the eighth NBA team to fully own and operate its NBA D-League affiliate.


Other highlights from the 2014-15 NBA D-League season include:

NBA D-League Alumni in the NBA

  • Eighty-four of the 170 players (38%) with NBA D-League experience on NBA end-of-regular-season rosters were on 2015 NBA Playoff rosters.
  • All 30 NBA teams finished the season with at least one NBA D-League veteran on their rosters.  The Los Angeles Lakers and Phoenix Suns led the NBA with nine players with NBA D-League experience on their end-of-season rosters.

NBA D-League Total Attendance

  • NBA D-League total attendance surpassed 1 million for a sixth straight year as 1.24 million fans attended games.

Jersey Partnerships

  • A record nine NBA D-League teams secured jersey partnerships for the 2014-15 season: the Austin Spurs (Texas Descon), Erie BayHawks (LECOM), Fort Wayne Mad Ants (Lutheran Health Network), Grand Rapids Drive (Metro Health), Oklahoma City Blue (Continental Resources), Rio Grande Valley Vipers (Lone Star National Bank), Santa Cruz Warriors (PayStand), Texas Legends (Chihuahua, Mexico) and Westchester Knicks (Chase).

Expanded Worldwide Visibility

  • NBA TV and YouTube – the league’s first global streaming partner – combined to present more than 400 NBA D-League games, highlights and short-form digital content to a worldwide audience.
  • Last October, ESPN and the NBA announced as part of its new nine-year agreement that beginning with the 2016-17 season, at least 20 NBA D-League games would be seen on the ESPN television networks each season through 2024-25.

Marketing Partners

  • Harman, Kaiser Permanente and Unilever joined a growing roster of corporate partners that includes BBVA, Boost Mobile, Diageo and Samsung.

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