The NBA G League announced today that Portia Archer has been named Chief Operating Officer (COO). Archer, who joins the NBA G League from NBC Sports Group, will start her new position on Feb. 10 and report to NBA G League President Shareef Abdur-Rahim.
Archer will lead the NBA G League’s business and strategic verticals, working to increase both awareness and revenue at the league and team level.
“I am excited for Portia to hit the ground running in her new role,” said Abdur-Rahim. “Her extensive experience with NBC, HBO, BBC, BBC Worldwide and Booz Allen make her an invaluable addition as the NBA G League continues to grow.”
“I cannot wait to get to work with Shareef and his team at the NBA G League,” said Archer. “I appreciate his confidence in me to lead the business operations and strategy at an important stage in the league’s growth.”
At NBC Sports Group, Archer ascended to Senior Vice President and General Manager of Direct-to-Consumer Services, where she led the strategy, launch, operations and management of NBC Sports Gold, the network’s first direct-to-consumer live streaming business. During her tenure, Archer managed a portfolio of more than 20 sports/properties, including “Premier League Pass,” NBC Sports’ first direct-to-consumer product for a major sports league; “PGA TOUR Live on Sports Gold”; and “Pro Motocross Pass,” its first international live streaming subscription-based direct-to-consumer product.
Before joining NBC Sports Group, Archer served as Vice President of International Distribution for HBO. Archer oversaw the strategic planning and launch of HBO channels outside of the U.S. while developing and managing multi-platform subscription-based video-on-demand channels throughout Europe, Africa, Asia, Australia and Canada.
Prior to HBO, Archer held senior leadership positions at the British Broadcasting Corporation (BBC) and BBC Worldwide in London and worked as a management consultant in the Media & Entertainment Practice at Booz Allen.
Archer is a member of the Women’s Sports Foundation Board of Trustees and a Betsy Magness Leadership Fellow. She was named one of Adweek’s Most Powerful Women in Sports (2018).
A Chicago native, Archer played college basketball at the University of Chicago, where she graduated with a bachelor’s degree in public policy and economics. She also holds an MBA in management and strategy from Columbia Business School.