The General Insurance Announces Multiyear Marketing Partnership With NBA G League And G League Ignite

NASHVILLE, TN and NEW YORK, NY, Nov. 15, 2022 – The General Insurance, the NBA G League and G League Ignite today announced a multiyear marketing partnership that makes The General the exclusive auto-insurance partner of the NBA G League and G League Ignite. The collaboration creates a unique opportunity for The General to connect with G League audiences through creative storytelling, digital activations and community engagement efforts.

“As an empathetic and flexible insurance company, we’re committed to putting our customers first and giving them a break when they need it most,” said Kale Sligh, VP of Marketing, The General Insurance. “We’re thrilled to tip off this new marketing partnership with the G League and Ignite. It gives us an opportunity to connect with passionate sports enthusiasts, a diverse fan base and young, influential players with the joint mission of giving athletes who push themselves to succeed the attention they deserve.”

“We’re pleased to welcome The General as a partner of the NBA G League and Ignite,” said George Wilson, Head of Partnerships at the NBA G League.  “We’re especially proud to bring attention to our talented players and share the unique stories of our league through this new docuseries and to watch them grow into future draft picks and NBA stars.”

As part of the collaboration, The General and the G League are launching a docuseries titled “The Break presented by The General,” which will showcase stories and personalities from across the G League with a behind-the-scenes look at players’ path to the NBA. The eight-episode series will be directed by Taylor Sharp of Blue Cup Productions and will bring attention to a variety of stories across the league, including the projected first-round pick in the 2023 NBA Draft Scoot Henderson, two-time NBA Champion Norris Cole and 2021-22 Kia NBA G League Rookie of the Year Mac McClung.

The premier episode of “The Break presented by The General,” is set to debut on Dec. 5, and will feature a behind-the-scenes look and in-depth breakdown of the nationally televised exhibition between projected first round picks Victor Wembanyama and Scoot Henderson.  All episodes will appear live on the G League’s YouTube channel, the G League app and G League Ignite’s website, with the series trailer available to view here.

The marketing partnership is the latest addition in a series of authentic, high-profile partnerships for The General that spans sports, gaming and diversity initiatives that connect to the brand’s mission.  More information about The General, including past partnerships, history and policy information can be found on their website.