INDIANAPOLIS (April 16, 2025) – Pacers Sports & Entertainment announced today that the shot clock has expired on the Indiana Mad Ants, ushering in a new era for the Indiana Pacers’ G League affiliate with an exciting rebrand including a new logo and name – the Noblesville Boom.

The rebranded name is a tribute to the iconic, “Boom, Baby!” phrase tied to the Pacers and made famous 50 years ago by legendary Pacers coach and commentator Bobby “Slick” Leonard. The Noblesville Boom name also reflects the loud, fast-paced basketball the team brings to the court as well as the energy and growth of the Noblesville community.

“We’re thrilled to tip off an exciting new era for our G League team, the Noblesville Boom, while honoring the legacy and global brand power of the Indiana Pacers,” Pacers Sports & Entertainment CEO Mel Raines said. “The city of Noblesville and Mayor Chris Jensen continue to be incredible partners as the team prepares to relocate to their new home in Noblesville, which will bring more exciting opportunities for fans to enjoy world-class basketball.”

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